There were many, ahem, notable legal developments in 2017, but one that stands out for us, as legal PR professionals, is that this is the year when “Twitter for lawyers” stopped being a novelty and became a serious cultural force.
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Where are visitors to your law firm website spending their time? Not on that carefully crafted value proposition statement you put on the homepage. And not on that “About our Practice” page that you and your partners fought over for a couple weeks solid.
Nope. They’re looking at your bio. And, more specifically, at the picture on your bio page. You know the one? Where you tried for a smile that said “nice” but in a “zealous advocate” kind of way? Where the tint of your hair says “trusted advisor” but not “old”? Where your well-cut jacket says “successful” but not “impossibly high hourly rate”? Yep, that one. The dreaded, impossible-to-get-right law firm website photo.