Insights

As readers of the Page 2 blog know all too well, we want to see attorneys invest time in their LinkedIn presence. It’s a cost-effective way to network, establish credibility, and boost your visibility with...

By Priya Parker People come together for all kinds of reasons — to solve problems, to celebrate, to mark transitions, to build things, to tell stories, to mourn — and because gathering is such a fact of life, we tend not to think very much about why we do it and whether our gathering habits are working as well as they could be. Of course, the pandemic has thrown all our expectations about gatherings out the window. First we spent time in total isolation. Then we...

Firms With Niche Practices and Narrow Missions Often Out-Perform Their Growth-Driven Competitors As the larger economy faces labor challenges and supply chain issues, the legal industry faces its own version of those struggles. Recruiting data released earlier this year counted 8,268 open jobs for lawyers, a 150% increase since the start of the pandemic. Across the...

Beautiful. Boundless. Political. Art. Black hair in its natural state of kinks and coils is as unique as it is versatile. This uniqueness and versatility yields styles such as locs and braids. Unfortunately, they're labeled as “unprofessional hairstyles” in some workplaces. Many companies still use policies that favor a Eurocentric standard and use coded language such as "neat," "well-groomed," "polished," or “not distracting.” This language privileges certain...

Law firm marketers have many channels to choose from when deciding where to post content promoting their firm and its individual lawyers. But with so many options available, it can be difficult to decide how to push these messages out.

Often, firms think about where they want to post instead of figuring out where their target audience hangs out. "We want to be on Instagram," they might say. Well . . . why? Are the firm’s clients...