Awards Season Is Well Underway — How to Get a Handle on the Basics

April 1, 2024

Legal directories and awards are a key pillar of any good strategic communications plan for your law firm. But with so many outlets running an ever-growing list of surveys and submissions, how do you make the best use of limited resources and pursue honors that actually have value? There are three major categories of lists and recognitions: surveys, submissions and pay-to-play. Surveys: The major legal industry and business information publishers (ALM, Law360,...

Deb Pickett moderating “Growth-Minded Communication” discussion at LMA on Friday, April 5

March 27, 2024
Kelly McNees

Why do some law firms enter new markets with a bang while others never quite make it into orbit? Legal marketing friends attending this year's LMA24 conference won't want to miss Debra Pickett moderating a discussion on growth-minded communication with the marketing directors behind some of the legal industry's...

Do You Know Why Your Clients Chose Your Firm?

March 25, 2024
Kelly McNees

Client feedback can help firms strengthen relationships, identify areas for growth, and spot potential problems and address them early. Yet even when firm leaders recognize the benefits of client-feedback programs, they’re usually not a priority.

Firm leaders may hesitate to implement a program given how time consuming it can be to...

Can Playing Poker Advance Your Career?

March 18, 2024
Kelly McNees

We’ve written about how learning to play golf and joining male peers on the course may help women advance their careers. If golf doesn’t feel like a fit, would you consider playing poker? Casino nights are popular at social and charity events, making poker games potential opportunities to interact with clients and prospects. And the...

Is Your RTO Mandate Worth the Cost?

March 11, 2024

As we all now know, many law firms that embraced remote work during the pandemic and then made unsuccessful attempts to gently coax their employees back to in-person work are now instituting return-to-office (RTO) “mandates with teeth.”

Firm lawyers often find these mandates mystifying because...