Insights

The legal industry offers a dizzying array of awards that recognize the achievements of individual attorneys, practice groups and firms. Some highlight precocious attorneys (40 Under 40 awards). Some praise attorneys or groups who won high-profile cases or closed high-value deals. And some recognize key leaders whose efforts are making law firms more equitable and inclusive places to build careers.

As a law firm marketer, you...

As 2021 promises to bring an even more challenging media landscape for legal marketing leaders to work with, now might be a good time for your team to familiarize itself with Gini Dietrich’s innovative PESO Model for integrated marketing and PR.

In legal PR and media relations, times have changed — there’s no getting around it. The number of reporters and news outlets

We are proud to announce that our fearless leader Deb Pickett has received the Go To Thought Leader Award from the National Law Review. Honoring legal authors across practice areas and disciplines, the award recognizes the top 1% of National Law Review expert contributors. 

Deb's 

In the spirit of Frank Costanza’s Festivus “Airing of Grievances,” we’ve got something to say about recent commentary published on law.com about “difficult” partners. In “Don’t (Necessarily) Avoid That...

Are you a manager or a leader? According to the conventional binary embraced by businesses (and business consultants), leaders are visionary empaths who don’t sweat the small stuff, while managers myopically prize the status quo and micromanage everyone to death.

Unsurprisingly, few people would aspire to become a manager under this definition. (And, incidentally, some of them might notice how the manager’s traits are freighted...