3 Ways Law Firm CMOs Should Promote Cannabis Work in 2020

January 21, 2020
page2comm

As more states across the country legalize the sale of adult-use cannabis, many chief marketing officers at midsize and large law firms are debating how to market their attorneys who work with clients in the cannabis industry.

While cautious CMOs and managing partners may be inclined to keep that work under wraps and out of public view,...

Calling All Legal Reporters: Page 2 Can Help You Diversify Your Sources

January 6, 2020
page2comm

If you think about the lack of diversity in Big Law as a feedback loop — the partnership class consists mainly of white men, who recruit and mentor and promote other white men, who in turn do the same — then it’s possible to bring change by interrupting the loop. And that can happen in multiple ways. One important interruption that can change perception (which can impact decision-making) is to change the stories we tell and hear about the legal industry, and in particular to change...

The End of “Non-Accountability”?

January 1, 2020
page2comm

In a cultural moment that shows little tolerance for neutral players beholden only to the interests of their clients, law leaders face uncomfortable conflicts and big decisions about what it means to be a moral actor in 2020. Here’s how to face them head-on. It’s an old American truism that “doing well” is incompatible with “doing good,” but, in 2020, that belief has been overturned by the movement toward greater corporate social responsibility and the expectation,...

Why Lawyers Should Care About Web Analytics

December 16, 2019
page2comm

Most midsize and large firms with dedicated marketing staff embrace analytics to understand how prospective clients and recruits use the firm’s website. But that information doesn’t always filter through the rest of the firm. As a result, many attorneys do not understand how much information is already available to them, and how they might use it to shape their business development practices.

Google Analytics provides tools that can track and report on a website’s traffic and...