Performing “Gender Judo” on the Likability Trap

December 2, 2019
page2comm
DEI

Ask any professional woman about navigating gender stereotypes and expectations in the workplace and she is likely to tell you a story about how she has been criticized for being “too aggressive,” “overprepared” or “demanding,” and yet when she adopts the “softer” traits traditionally associated with femininity, she is not taken seriously...

How to Use Videos on Your Websites and Social Channels

November 25, 2019
page2comm

While the legal profession has always prized the written word, firms need to think beyond articles and white papers when it comes to marketing their services. Buyers of legal services, whether they are everyday consumers or sophisticated in-house attorneys, are drowning in a sea of content they don’t have enough time to digest. Scrolling through a well-written thought leadership article is still a great way for a prospective client to learn about an attorney’s subject-matter expertise....

Small Firms Wondering Whether to Sell or Struggle Have a Third Option

November 18, 2019
page2comm

There is so much consolidation in Chicago and other legal markets across the country that some small and mid-size firms that haven’t yet been gobbled up may believe it’s only a matter of time before they merge or get acquired. In many cases this path makes the most business sense for lawyers and their clients.

Other firms, however, resist this pressure, and remain determined to continue on independently. These underdogs face two...

Crisis Preparation: The Important Work No One Wants to Do

November 4, 2019
page2comm

Most law firm leaders have given at least some thought to how they would respond when blindsided by a damaging news story, lawsuit or other event that brings unwanted attention to their firm. Unfortunately, too many of them engage in that reflection at 2 a.m. in a cold sweat, then go back to sleep and forget all about it.

Planning for a crisis costs time and money, and to the more superstitious among us it may feel like tempting fate. But time and again, organizations that are able to...