Can Your Firm Take a Joke?
When companies first began to embrace social media platforms like Twitter about decade ago, they did so cautiously and in the same carefully crafted language they used in their other marketing materials. But because the tone of their communications didn’t match the tone of these platforms, the efforts mostly fell flat, ignored or sometimes even ridiculed for their stodginess in the form of “Who let Dad go on the internet?”
But as marketing departments have developed a more...