Insights

Aka, How to communicate that your firm is not a dinosaur.

For the most part, law firm leaders have come to understand that lawyers on the job market in 2018 have different needs and expectations than lawyers twenty or even ten years ago—and that firms had better get down to business on creating a more progressive workplace culture if they want to attract and retain top talent. But how can law firms, especially well-established firms perceived to be stuck in the past, communicate...

Firm leaders must recognize the importance of communications in this time of greater transparency and accountability.

By now I’m sure you’ve heard about the deafening silence American Lawyer reporters Meghan Tribe and Hank Grezlak experienced when just 13 of the Am Law 100 firms responded to repeated requests for information on internal harassment policies. “

There were many, ahem, notable legal developments in 2017, but one that stands out for us, as legal PR professionals, is that this is the year when “Twitter for lawyers” stopped being a novelty and became a serious cultural force.

The year began with the once-unthinkable hashtag #helpthelawyers trending in a major way, thanks to the incredible work of the “airport lawyers” who devoted themselves to providing assistance to travelers and families impacted by...

As a woman-owned business, we’re passionate about supporting other women in their professional success.

So, earlier this year, Page 2 founder Deb Pickett helped members of the Chicago Bar Association Young Lawyers Section launch their 2017 business development efforts with an inspiring presentation titled, Shameless: The Art of Self-Promotion (Quantifying Your Value Without Being Arrogant, a Humblebragger, or a Suck-Up.)  You can check out the presentation here:

Where are visitors to your law firm website spending their time? Not on that carefully crafted value proposition statement you put on the homepage.  And not on that “About our Practice” page that you and your partners fought over for a couple weeks solid. Nope.  They’re looking at your bio.  And, more specifically, at the picture on your bio page.  You know the one?  Where you tried for a smile that said “nice” but in a “zealous advocate” kind of way?  Where the...