Earned media placements have always been the central goal of proactive PR, but the strategy for evaluating the constellation of available outlets — and which placements are most likely to reach disparate audiences like recruits, key lateral hires, prospective clients and important referral sources — has become far more complex in the digital age.
At the same time, law firms sometimes find themselves on the defense, fielding media coverage on high-profile, sensitive trials or shielding clients from the detrimental impact of the wrong kind of public attention.
Whether your firm is courting coverage of your proudest victories or managing unwanted coverage, Page 2’s experts draw on extensive backgrounds in journalism and long-standing relationships with key media outlets to drive coverage that controls the message.
- Create and execute media relations plans positioning key partners as subject-matter experts, leading to numerous media mentions and several ongoing relationships with reporters.
- Prepare firm managing partners for high-stakes interviews with publications including American Lawyer, Bloomberg Law and Crain’s Chicago Business.
- Deliver media training and coaching to attorneys at all levels of firms.
- Counsel law firms of all sizes through leadership and firm name changes.
- Create crucial subject-matter resource guides for reporters covering dynamic spaces, such as pandemic-related litigation.
- Market research
- Media lists
- Media relations plans
- CLE-certified media training and coaching
- Arranging and prepping for interviews
- Talking points and press releases
- Special initiatives
- Reputation management
- Trial publicity
- Government and community relations