Resources for Law Firms

The first in our free ebook series for law firm leaders and marketers, Millennial Messaging offers insights from Page 2 founder Debra Pickett on how to “talk the talk” with the next-generation lawyers who comprise your firm’s emerging leadership class.

Millennial Messaging COVER

Deb Pickett’s thought leadership has been published widely in key legal media outlets.

The Bad Old Days: Why Nostalgia for In-Office Work Is Misguided

Three Ways Legal PR Specialists Can Support Your Firm’s Diverse Attorneys

Your Firm Is Walking the Walk on Diversity, But Are Your Leaders Talking the Talk?

Five Ways Law Firm Culture Burdens Lawyers of Color

Three Messages Next-Generation Recruits Need to Hear From Law Firms

Three Ways Law Firms Can Guard Diversity Gains During Crisis

Management and Message — Virus Sparks New Firm Playbooks

Wrap Superstar Laterals in Your Firm’s Brand for Win-Win Marketing

Five Beliefs About Law Firm PR That Need to Be Retired

Media Education is Crucial to Preparing Young Attorneys to Speak on the Record

How Millennial Lawyers are Pushing Firms to Rethink the Role of PR and Messaging

True Equity Requires Transparent, Accountable Compensation Systems