Services

Public Relations

Some of the country’s most diverse, progressive and fastest-growing law firms have relied on Page 2 Communications founder Deb Pickett to shape and improve their public images. From developing comprehensive PR strategies aligned with your firm’s business goals to structuring the detailed communication plans your teams can execute and measure, Deb is a seasoned advisor whose experience and perspective will help you achieve outstanding results in identifying, understanding and connecting with your firm’s target audiences.

Media Strategy

Securing media coverage for your firm and managing attorneys’ media inquiries is a high-stakes and often thankless job. Page 2 Communications founder Deb Pickett can train you and your team in her time-tested secrets for crafting and distributing effective press releases, issuing timely media advisories, and organizing successful press conferences and media events. With world-class counsel from an experienced journalist and award-winning PR practitioner, you can build your team’s capacity for maintaining strong relationships with key journalists and outlets.

Messaging

In the legal industry, even more than other professional service sectors, words matter. Using precise language and adhering to strict codes of client confidentiality — and the state-specific rules for attorney advertising — add an extra degree of difficulty to the already-challenging tasks of writing media materials, creating online content and producing promotional collateral, even under the best of circumstances. In times of crisis, putting your firm’s story forward in positive terms can feel nearly impossible. A veteran of breaking news coverage, political campaign work, trial publicity and law firm media management, legal PR expert Deb Pickett can train you and your team in communicating effectively and persuasively through good news or bad.

Brand-Building

While managing all the daily tasks of firm management, marketing and business development, it’s easy to lose focus on the big picture questions of firm strategy and identity. An outside perspective, backed up by market research and an internal brand audit, can inform your efforts to develop and maintain consistent brand messaging and positioning in alignment with your strategic goals. Advice and guidance from nationally recognized legal marketing consultant Deb Pickett can help set you up for success in managing your firm’s market reputation over the long term.