Get Clear on Your Firm’s Identity to Supercharge Communications and Marketing

March 12, 2019

As ALM reporter Roy Strom recently pointed out in his Law Firm Disrupted newsletter, Big Law firms continue to make the mistake of seeing themselves as part of one universal market when in fact they fall into at least three distinct markets that face three different realities: The true top dogs (Am Law 1-50) have shown impressive growth. The big-but-not-biggest (Am Law 51-100) are stagnant. The second hundred (Am Law 101-200) are losing...