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How to Use Videos on Your Websites and Social Channels

November 25, 2019
page2comm

While the legal profession has always prized the written word, firms need to think beyond articles and white papers when it comes to marketing their services. Buyers of legal services, whether they are everyday consumers or sophisticated in-house attorneys, are drowning in a sea of content they don’t have enough time to digest. Scrolling through a well-written thought leadership article is still a great way for a prospective client to learn about an attorney’s subject-matter expertise....

How to Get More out of Amicus Briefs

February 5, 2019
page2comm

If you're seeking more media coverage for your firm, consider a low-hanging fruit most law firm leaders don’t typically think of as marketing: the humble amicus brief.

Law firms assign them to young associates all the time as a method for building young lawyers’ skills and helping them develop an understanding of the stakeholders in cases that matter to the firm’s clients. In fact, amicus brief are so prevalent—mostly at the merits stage, after a case already has been set for...

Three Big Mistakes Firms Make with PR

July 25, 2018
page2comm

 

Throwing a bunch of things against the wall to see what sticks—if that’s your law firm’s experience of PR, you’re not working with a PR firm that specializes in the legal field and has a deep understanding of strategic communications.

So give us a call and we can change that. We will have a treasure trove of ideas for how you can position your attorneys to be thought leaders, trumpet your successes on important cases, and build your reputation as the top choice...

Spotlight: Julie Gurney, Benesch

May 29, 2018
page2comm

At Page 2, we understand and value the crucial role marketing directors play in helping law firms articulate and communicate their brand to the marketplace. Today, we want to introduce you to one of the best, Julie Gurney, Director of Marketing and Communications at Benesch. Julie is responsible for the overall strategy, daily management and implementation of global strategic communications for this powerhouse firm, which recently opened an office in Chicago. We wanted to hear more from...

Shameless Marketing (Especially for Women)

February 14, 2017
page2comm

As a woman-owned business, we’re passionate about supporting other women in their professional success.

So, earlier this year, Page 2 founder Deb Pickett helped members of the Chicago Bar Association Young Lawyers Section launch their 2017 business development efforts with an inspiring presentation titled, Shameless: The Art of Self-Promotion (Quantifying Your Value Without Being Arrogant, a Humblebragger, or a Suck-Up.)  You can check out the presentation here: