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Can Your Firm Take a Joke?

May 7, 2019
page2comm

When companies first began to embrace social media platforms like Twitter about decade ago, they did so cautiously and in the same carefully crafted language they used in their other marketing materials. But because the tone of their communications didn’t match the tone of these platforms, the efforts mostly fell flat, ignored or sometimes even ridiculed for their stodginess in the form of “Who let Dad go on the internet?”

But as marketing departments have developed a more...

Tweet Others the Way You’d Want to Be Tweeted

April 2, 2019
page2comm

As we’ve noted, more attorneys are using social media to promote their practices and keep up with current industry trends. Such a surge in Twitter use has led to the formation of new online legal communities, according to recent Law.com article “Law in the Time of Twitter: Do Chatty Lawyers Help or Hinder Their Legal Careers?” Attorneys can share stories, keep up with national cases, and engage with...

Lawyers? On Twitter? That’s So Crazy It Just Might Work

December 21, 2017
page2comm

There were many, ahem, notable legal developments in 2017, but one that stands out for us, as legal PR professionals, is that this is the year when “Twitter for lawyers” stopped being a novelty and became a serious cultural force.

The year began with the once-unthinkable hashtag #helpthelawyers trending in a major way, thanks to the incredible work of the “airport lawyers” who devoted themselves to providing assistance to travelers and families impacted by...