Using Thought Leadership to Build Your Personal Brand
January 26, 2017
Attorneys have lots of questions about “thought leadership” - a buzzword making the rounds in legal marketing circles. Fortunately, we have lots of answers.
Q: We hear the term “thought leadership” being used in conversations about marketing and business development. What does it really mean?
A: Essentially, it means being smart – and letting people know how smart you are. But it’s “smart” in a very specific way. When I...