Using Thought Leadership to Build Your Personal Brand

January 26, 2017

Attorneys have lots of questions about “thought leadership” - a buzzword making the rounds in legal marketing circles.  Fortunately, we have lots of answers.

Q: We hear the term “thought leadership” being used in conversations about marketing and business development. What does it really mean?

A: Essentially, it means being smart – and letting people know how smart you are.  But it’s “smart” in a very specific way.  When I...