About P2C

Work

Page 2 Communications advises law firm leaders on public relations, media strategy, messaging and brand-building Principal consultant Deb Pickett, a nationally noted legal marketing expert, serves as a strategic advisor to managing partners, practice group heads and marketing chiefs.

Through 1:1 coaching, meeting facilitation and bespoke training sessions, Deb helps law firm leaders develop and execute effective communication plans that advance their business development, recruiting and other key goals. From retained consulting partnerships to just-in-time counsel for managing a crisis, Deb works flexibly and creatively with clients to deliver the support they need when they need it.

Informed by decades of experience in journalism, public relations and marketing communications, Deb Pickett offers world-class advice to help you take your law firm to the next level.

Leadership

When law firm leaders face complex decisions around growth, reputation, recruiting and high-stakes legal matters, they call Deb. No matter how thorny the challenge, Deb’s measured and deeply informed strategic advising helps them steer the ship and achieve their top-line goals.

For more than 20 years, Deb Pickett has blended business, legal and media acumen with outstanding communication skills to partner with attorneys, issue advocates, political candidates and executives to get their messages out to key constituencies. She founded Page 2 Communications in 2011 and built a team of experienced journalists, editors, marketers and campaign professionals who, serving as advisors to some of the country’s most diverse, progressive and fastest-growing law firms, earned a place in the National Law Journal’s “Hall of Fame” as the best PR Agency in the Midwest.

Today, running a streamlined Page 2 Communications as a solo consultancy, Deb’s work as a communications strategist and consigliere to managing partners and chief marketing officers is informed by her long experience as a journalist and her years of managing PR and media for law firms. Clients value her clear and level-headed approach to crisis management, creative problem-solving skills and focus on message discipline. As an advisor, she is noted for asking the sharp, incisive questions that help hone high-level strategies into operational plans. Managing partners look to her to help articulate their visions and execute the work needed to bring those visions into reality. She is particularly adept in counseling marketing leaders on how to allocate resources in alignment with their firms’ overall goals.

A lifelong writer, Deb spent the early part of her professional life as a management consultant, leading teams implementing technological and organizational change efforts, while also pursuing a freelance writing career. After several years in consulting, Deb was recruited by a former client to serve as the operations director of a technology start-up. Chronicling the ups and downs of her dot-com life in a nationally recognized series of articles, Debra made the switch to full-time work as a journalist in October 2000.

Less than two years after joining the staff of the Chicago Sun-Times, Deb was writing weekly columns for the paper’s coveted Page 2 column (former home of the legendary Mike Royko).
Her work included award-winning coverage of legal and public policy issues, including the re-investigation of decades-old civil rights-era cases. Deb’s journalism career also included launching the Sun Times’ first blog and contributing to television news coverage at CNN, WBBM and WTTW.

The Story Behind the Name

As longtime Chicagoans will recall, legendary Chicago Sun-Times columnist Mike Royko published his daily column on page two of the paper — the page that helped readers understand what was really happening in the city. After a few years working as a Sun-Times journalist herself, Deb achieved that coveted placement for her own columns, a thrilling achievement for a media junkie and a testament to her understanding of what made Chicago tick.

When she founded an agency dedicated to public relations for legal industry clients, Deb drew on that same energy — understanding the stakes and driving the conversation — and called it Page 2.

Testimonials