Insights

Disruption provides opportunities for firms that are committed to change.

As the #MeToo stories have increased over the past year or more, law firms are grappling with how to prepare for the crises they may face at some point. This means shoring up their process for filing complaints and conducting investigations. Bloomberg Law notes that a mixture of wide-ranging power dynamics...

It’s time to take another look at these categories.

We’ve noticed lately that many of the clients we serve in the legal field have a fuzzy idea about the difference between PR and marketing. Maybe that’s because these two disciplines collaborate on many projects and, in some firms, report to a single director, or because digital media has so radically changed the landscape of all kinds of communications over the last decade that it has muddied the waters. Whatever the reason,...

Throwing a bunch of things against the wall to see what sticks—if that’s your law firm’s experience of PR, you’re not working with a PR firm that specializes in the legal field and has a deep understanding of strategic communications.

So give us a call and we can change that. We will have a treasure trove of ideas for how you can position your attorneys to be thought leaders, trumpet your successes on important cases, and build your reputation as the top choice...

Many PR professionals operate under the assumption that when they contract directly with a law firm and not with the client, whatever they produce is considered attorney work product and therefore privileged. A recent piece in the O’Dwyer’s newsletter by Bill Huey of Strategic Communications, however, points out that court rulings on privilege for PR advice have come down on both sides of the issue and do not offer assurance that this work...

In our work with law firm leaders, we’ve learned that they recognize the power of PR to trumpet the firm’s achievements to members of the legal industry but often don’t understand how PR can and should function within the firm.

Public relations—engaging professionals to craft media strategy, facilitate thought leadership and brand management, and celebrate the accomplishments of attorneys—can be a powerful firm management tool when leaders understand how it is perceived and...