Category: Deb’s Insights

When (and How) to Fire a Client

August 1, 2022
page2comm

Key Takeaways:

  • The public announcements by firms, following the invasion of Ukraine, that they would no longer do business with Russian interests, mark a sea change in expectations of law firm behavior.
  • A recent survey of large global firms found that over 80% of them had either turned down work or cut ties with a client for ethical or values-based reasons.
  • Because it’s increasingly common for firms to fire clients, and to do so publicly, it’s essential...

Where We Stand

June 28, 2022
page2comm

At Page 2, our mission is to help law firms communicate better. Like the firms we represent, we see our role as advocating for and amplifying the messages of our clients. So, in general, we keep our personal and political opinions separate from our work.

Today, however, we want to be very clear. When it comes to the basic human right of bodily autonomy, we are not neutral. We are a woman-owned business, an entity suddenly made vulnerable by the...

Hands-Off Training

June 1, 2022
page2comm

Key Takeaways:

  • Remote and hybrid work models are here to stay. Traditional in-person modes of mentorship and professional development aren’t sustainable.
  • Instead of relying on serendipitous “teachable moments,” senior partners and firm leaders should make younger lawyers’ on-the-job training more formal, with defined goals and schedules.
  • When it comes to training and other important workplace communication, hybrid environments work best when everyone...

Deb Pickett Celebrates Women’s Law Project Director Carol Tracy

March 25, 2022
page2comm

In 1992, as a college sophomore, I had the good fortune to intern for the Women’s Law Project in Philadelphia, a nonprofit public interest legal organization focused on policy advocacy, public education and providing direct assistance to defend and advance the rights of women, girls and LGBTQ+ people in Pennsylvania and beyond. Attorney and activist Carol Tracy had recently taken the helm...

Participation Trophies

February 1, 2022
page2comm

Key Takeaways:

  • The number of lawyer awards and directories has exploded in recent years and, in a remote/virtual environment, clients are using them as external validators.
  • Some programs are much more credible than others.
  • Firm leaders and marketing chiefs should decide which are worth pursuing and communicate that as firm policy.
While, for most of the world, “awards season” is associated with Oscar-watching parties and celebrities on red...