Insights

We often hear from legal marketers who are frustrated with the quality of their law firm social media content. While they are charged with writing posts for LinkedIn, they often do not have access to the raw material they need — information about client wins, events, awards, articles published by attorneys and more — to create content that is timely and engaging. Fortunately, this is a straightforward process issue, and one possible solution is using some version of our handy dandy

Business Insider recently highlighted a trend we’ve all noticed over the past few years: LinkedIn users are going way beyond the professional posts of yore, now announcing their divorces, sharing their health struggles, posting pictures of their kids, and generally getting a lot more personal than you might expect.

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Law school students often hear the same career advice: Go a to a top law school, get a clerkship, and land a job with a big law firm, says legal tech influencer Alex Su. Yet Su believes a successful career in law is more about choosing “a place that’s aligned with your superpowers.” He emphasizes the importance of finding your niche, whether it’s a specialized practice area or a specific industry. Once lawyers...

As you’ve heard us say many times, LinkedIn has become a crucial platform for building your network and sharing expertise that can help clients and prospects understand the value you can deliver. Here's a quick reminder on a key best practice for this tool:

A National Law Review piece from last year explored in more...

Stories of junior attorneys embarrassing themselves and their firms on social media have become a genre unto themselves in the past several years, and these gaffes serve as handy cautionary tales for firms training early-career attorneys to be cautious online.

While most of the attorneys using tools like TikTok to build their individual brands work for consumer-facing firms practicing in areas such as personal injury or family law,...