Insights

Why do some law firms enter new markets with a bang while others never quite make it into orbit? Legal marketing friends attending this year's LMA24 conference won't want to miss Debra Pickett moderating a discussion on growth-minded communication with the marketing directors behind some of the legal industry's...

Client feedback can help firms strengthen relationships, identify areas for growth, and spot potential problems and address them early. Yet even when firm leaders recognize the benefits of client-feedback programs, they’re usually not a priority.

Firm leaders may hesitate to implement a program given how time consuming it can be to...

We’ve written about how learning to play golf and joining male peers on the course may help women advance their careers. If golf doesn’t feel like a fit, would you consider playing poker? Casino nights are popular at social and charity events, making poker games potential opportunities to interact with clients and prospects. And the...

Love it or hate it, public speaking is a need-to-have skill in the legal profession. Presenting at client events, CLE seminars, and industry conferences is key to effective business development and marketing. It’s a skill that comes easier to some — we’re looking at you, extroverts! — than others. (Don’t worry, introverts, we’re not looking at you!) But anyone can develop and master public speaking. First, a pro tip if you genuinely dislike public speaking: Untangle your social...

Being a good listener may seem like a soft skill, but it’s actually critical to establishing strong business development and marketing strategies. You may think you have this skill down, but take stock: If your phone buzzes mid-conversation, can you ignore it without pausing to wonder who sent the text? During a long Teams call, can you resist the temptation to check your email? We are all overloaded and overwhelmed in a world filled with distractions, and we could all use a refresher on how...