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We all know the adage: “You can’t manage what you don’t measure.” Metrics are key to evaluating whether marketing efforts are achieving your firm’s goals.
Here are three law firm marketing metrics that may surprise you, and could shape how you reach prospective clients:
While most of our inboxes are flooded daily with unwanted messages that go straight to the trash folder unopened, a well-crafted newsletter can stand out in an otherwise saturated inbox by providing relevant and helpful content to its readers. It’s also one of the cheapest and most efficient marketing tools out there. Why is having a newsletter important? Newsletters are a great way to showcase your firm’s subject-matter expertise and personality to prospective clients,...
The Alternative Legal Service Provider (ALSP) market is growing dramatically because many firms are turning to outside vendors to control costs, better meet demand, and get access to new technologies.
As the current economic slowdown continues to impact the legal industry, law firm leaders are making tough choices, scrutinizing everything from staffing to technology as they plan budgets for 2023 and beyond.
This means marketing professionals need to be prepared to show why their work is a must-have, not a nice-to-have, in fostering firm success....
Your firm’s attorneys are already planning for 2023, but remember to take time to reflect on the year that was. Making time to celebrate the firm’s 2022 successes is a win for colleagues and clients alike.
Capturing everything the firm accomplished in the past year creates an opportunity for leaders to acknowledge key accomplishments and thank everyone for their contributions to the firm — which can boost morale. Making that year-end roundup...