Category: Business Development

Your Brand Is Bigger Than Your Superstars

June 16, 2022

It’s safe to say that the world does not need any more Depp v. Heard analysis, but one piece of news following the trial caught our attention. Camille Vasquez, who represented Johnny Depp in his defamation claim against Amber Heard, was just promoted to partner at her firm, Brown Rudnick. In addition to delivering a win for her client, Vasquez deftly...

Midwest Firms in the Spotlight

April 18, 2022

Last week the American Lawyer took note of a market trend we know very well: Midwest law firms are knocking it out of the park.

Midwesterners in the legal industry are accustomed to the east and west coasts getting all the media attention. In fact, we often take pride in flying under the radar. But the super high demand, growing realization, and large increases in billing rates — not to mention soaring revenue — at Midwest firms is now impossible to ignore.

The Client Feedback-Responsive Content Feedback Loop

January 31, 2022

In-person marketing and business development took a hit during the pandemic. In response, law firms adapted, investing in technology to support the imperfect but crucial virtual versions of traditional in-person networking and marketing, such as LinkedIn and webinars.

Now, law firms can make the most of pandemic “lessons learned” to strengthen how they connect with clients and prospects and how they respond to what they learn from those conversations. Going into 2022, firms’...

Inexpensive and Effective Marketing Efforts to Embrace in 2022

January 24, 2022

Some firms underspend on marketing, but just as many spend ample budgets on the wrong things — which is almost worse. This recent piece highlights common “spending traps” that eat up a firm’s marketing budget without actually delivering results, and a common theme in these missteps is the attempt to outsource marketing tasks to vendors who don’t really understand your...

How Can a GC Use Your Content?

December 20, 2021

The good news — corporate general counsel want to hear from you. The bad news? If your firm is like most law firms, you’re sending them content that is not very useful to them. What they value is strategic insight. But often they just get more information — during an era of information overload. A press release announcing your firm’s new hire or award from Best Lawyers does not help them do their job better. Clients and prospects want substantive, actionable material. This is...