Category: Business Development

The Business Case for Empathy and Employee Wellness

October 11, 2022

Is law firm empathy for employees “sustainable”? (What a weird question!) Most firms implemented cultural changes to adapt during the pandemic, and recently explored whether they will endure if there’s an economic downturn.

During the pandemic, firms pivoted to remote working and flexible schedules, and prioritized employees’ mental health. Many firms also invested in DEI...

Family-Friendly BD for the Dog Days of Summer

August 8, 2022

For lawyers and clients with school-age kids, summer presents logistical challenges — like morning-only day camps — even in the best of times. With the still-looming threat that a positive Covid test could doom childcare arrangements, and back-to-school on the horizon, it’s tough to develop business the old-fashioned way. Get creative on how to strengthen relationships with the working parents in your orbit.

Turn a meeting into an...

Your Brand Is Bigger Than Your Superstars

June 16, 2022

It’s safe to say that the world does not need any more Depp v. Heard analysis, but one piece of news following the trial caught our attention. Camille Vasquez, who represented Johnny Depp in his defamation claim against Amber Heard, was just promoted to partner at her firm, Brown Rudnick. In addition to delivering a win for her client, Vasquez deftly...

Midwest Firms in the Spotlight

April 18, 2022

Last week the American Lawyer took note of a market trend we know very well: Midwest law firms are knocking it out of the park.

Midwesterners in the legal industry are accustomed to the east and west coasts getting all the media attention. In fact, we often take pride in flying under the radar. But the super high demand, growing realization, and large increases in billing rates — not to mention soaring revenue — at Midwest firms is now impossible to ignore.