Category: Business Development

How Marketing Delivers During a Recession

December 19, 2022
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As the current economic slowdown continues to impact the legal industry, law firm leaders are making tough choices, scrutinizing everything from staffing to technology as they plan budgets for 2023 and beyond.

This means marketing professionals need to be prepared to show why their work is a must-have, not a nice-to-have, in fostering firm success....

Three Ways to Highlight Your Firm’s 2022 Wins

November 28, 2022
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Your firm’s attorneys are already planning for 2023, but remember to take time to reflect on the year that was. Making time to celebrate the firm’s 2022 successes is a win for colleagues and clients alike.

Capturing everything the firm accomplished in the past year creates an opportunity for leaders to acknowledge key accomplishments and thank everyone for their contributions to the firm — which can boost morale. Making that year-end roundup...