Insights

You may have noticed that Page 2 has a new website. Please take a look around and let us know what you think!

We have so much to say about the process of getting this new site up and running — from the planning and drafting to finding vendors, making edits and troubleshooting, and finally scheduling a launch — and we plan to share those insights soon. But today we want to focus on one aspect of the new site we are very excited...

We often hear from legal marketers who are frustrated with the quality of their law firm social media content. While they are charged with writing posts for LinkedIn and Twitter, they often do not have access to the raw material they need — information about client wins, events, awards, articles published by attorneys and more — to create content that is timely and engaging.

Fortunately, this is a straightforward process issue, and one possible solution is using some version of...

While the appearance of the omicron variant has complicated many offices’ plans for a return to in-person events, some law firms have decided to rely on the safety protocols recommended by public health professionals — vaccines, boosters, masks and social distancing — and forge ahead with scheduled in-person events. As these leaders and their support staff book conference rooms and place catering orders, they should also carve out some time to plan for how they will handle the...