Insights

Do you know why Hispanic Heritage Month starts in the middle of the month on Sept. 15? It’s when Guatemala, Honduras, El Salvador, Nicaragua and Costa Rica celebrate their national independence days. The date is also close to independence anniversaries for Mexico, Chile and Belize. The timing offers a hint as to why Hispanic Heritage Month’s name is controversial — the term “Hispanic” has a complicated history, and opinions...

The U.S. Supreme Court’s June 29 decision in Students for Fair Admissions, Inc. v. President and Fellows of Harvard College has without question changed the game for the use of affirmative action in college admissions. But what, if anything, does the decision mean for employers, such as law firms, who rely on diversity programs to recruit and retain employees from underrepresented groups? As many labor and employment lawyers

To be effective, reputation management needs to be proactive, not just reactive. That means your law firm has to do more than just defend itself after being criticized online. Anticipating areas where you may be vulnerable and implementing systems to catch problems before they start will help you control the narrative about your organization. Without a strategy in place, your firm could unwittingly find itself struggling to manage a crisis that could have been...

At the LMA 2023 annual conference last spring, we heard a lot of buzz about an artificial intelligence app called Witty that could be the answer to the DEI challenges law firm marketers currently face. Yes, you read that correctly. And yes, we were confused too. Over the past few months, we’ve been keeping an eye on Witty and digging a little deeper into what the tool promises to do, how law firms and other companies are using it and what...

Our very own Deb Pickett has been recognized among the Top Women in Marketing by PR Daily, an annual award spotlighting "dynamic do-ers, leaders, visionaries, rising stars" and others across marketing specialties and industries. Honorees will be celebrated October 26 at a luncheon in New York City. Congratulations, Deb!...