Author: page2comm

When and How to Ask for a Correction

January 8, 2024

No matter how carefully you navigate the creation of press releases and emails to reporters, mistakes sometimes happen. Law firm PR professionals and marketers are human. Reporters are human. Eventually, each of us get a turn to experience the sinking feeling of seeing an error in print. But take heart — thoughtful action can minimize the damage and protect your relationship with the reporter. PR Daily...

Planning Your Awards Calendar for the Year

December 18, 2023

Seems like you just submitted the final Crain's nominations and Chambers submissions for 2023. Time to take a break from awards, right? Well... maybe for a few days, but the lull following the last deadlines of 2023 is the perfect time to take stock of how your awards program performed in 2023 and how you might like to adjust your efforts in the coming year. The more strategic you can be in selecting award opportunities that are a good fit for your firm's priorities, and choosing the "faces"...

Make Disability Inclusion a Priority in 2024

December 11, 2023

Because workplace culture in many law firms continues to hold on to ableist ideas about who is capable of succeeding as a lawyer, lawyers are far more likely than workers in other professions to hide a disability from their employers and colleagues. This lack of visibility furthers the misconception that lawyers with disabilities can't experience inclusion in law firms, which dissuades...

This Template Might Solve Your Social Media Woes

December 4, 2023

We often hear from legal marketers who are frustrated with the quality of their law firm social media content. While they are charged with writing posts for LinkedIn, they often do not have access to the raw material they need — information about client wins, events, awards, articles published by attorneys and more — to create content that is timely and engaging. Fortunately, this is a straightforward process issue, and one possible solution is using some version of our handy dandy