Category: Content Creation

Use LinkedIn’s Algorithm Changes to Expand the Reach of Your Content

September 23, 2024
page2comm

If boosting engagement with your firm’s LinkedIn content is on your to-do list, you’re in a luck. We have the scoop on changes LinkedIn has made to its algorithm in recent months that give users more opportunities to reach targeted audiences. Here are some key changes that can help you get the most from the platform and bolster your firm’s overall content...

A Round-Up of the Latest AP Stylebook Updates

September 3, 2024
page2comm

Keeping up with new terminology is important in our industry. We consider the Associated Press Stylebook’s new terms and the AP’s evolving approach to existing entries as more than updated writing and editing rules. The changes reflect shifting societal and cultural norms. As the chief editor of Black’s Law Dictionary — also newly updated with its 12th edition — emphasized in a podcast...

Unlock the Power of Owned Content

May 20, 2024
page2comm

The “O” in the PESO model (the four types of media representing the full interconnected landscape of channels for distributing your firm’s messages) stands for “owned,” the content your firm creates and distributes itself. Building an effective media plan has to begin with creating great owned content because without it you cannot activate the three other media types (paid, social and earned).

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Guidelines for Writing About Disability

July 24, 2023
page2comm

Whether your firm is discussing policies and accommodations or communicating with clients, it’s important to use accurate and objective language to portray individuals with disabilities in a respectful way. Following these tips from the ADA National Network can help your firm foster a culture of inclusivity — internally and externally.

  1. When writing about...