Insights

To be effective, reputation management needs to be proactive, not just reactive. That means your law firm has to do more than just defend itself after being criticized online. Anticipating areas where you may be vulnerable and implementing systems to catch problems before they start will help you control the narrative about your organization. Without a strategy in place, your firm could unwittingly find itself struggling to manage a crisis that could have been...

National Disability Independence Day commemorates the Americans with Disabilities Act (ADA) being signed into law on July 26, 1990. In honor of the ADA anniversary this month, we’re sharing guidelines for writing about people with disabilities. Whether your firm is discussing policies and accommodations or communicating with clients, it’s important to use accurate and objective language to portray individuals with disabilities in a...

“Low-hanging fruit.” “New normal.” “Win-win.” If you winced reading these phrases, beware of Forbes’ list of the top 10 most annoying corporate jargon phrases.

While lawyers may have a reputation for using legal jargon, marketers are often accused of relying on business buzzwords or...

As legal marketers, we’re in the business of helping attorneys and firms grow their businesses. So, naturally, we’re inclined to be super-responsive to their requests. Sometimes, though, we can be more effective at what we do and deliver more value in our work if, instead of immediately delivering whatever we’re asked for, we take a moment to consider its ultimate audience or end user: the law firm client. At this year’s Legal Marketing Association annual conference, a panel of three...

While most of our inboxes are flooded daily with unwanted messages that go straight to the trash folder unopened, a well-crafted newsletter can stand out in an otherwise saturated inbox by providing relevant and helpful content to its readers. It’s also one of the cheapest and most efficient marketing tools out there. Why is having a newsletter important? Newsletters are a great way to showcase your firm’s subject-matter expertise and personality to prospective clients,...