Insights

Communicating clearly and concisely is especially important for law firm marketers trying to engage incredibly busy people. Getting the attention of lawyers, clients and our own colleagues — people managing multiple deadlines and putting out last-minute fires — requires cutting through the noise to connect. Applying the military acronym BLUF — “bottom line up...

To be effective, reputation management needs to be proactive, not just reactive. That means your law firm has to do more than just defend itself after being criticized online. Anticipating areas where you may be vulnerable and implementing systems to catch problems before they start will help you control the narrative about your organization. Without a strategy in place, your firm could unwittingly find itself struggling to manage a crisis that could have been...

Whether your firm is discussing policies and accommodations or communicating with clients, it’s important to use accurate and objective language to portray individuals with disabilities in a respectful way. Following these tips from the ADA National Network can help your firm foster a culture of inclusivity — internally and externally.

1. When writing about...