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While most of our inboxes are flooded daily with unwanted messages that go straight to the trash folder unopened, a well-crafted newsletter can stand out in an otherwise saturated inbox by providing relevant and helpful content to its readers. It’s also one of the cheapest and most efficient marketing tools out there. Why is having a newsletter important? Newsletters are a great way to showcase your firm’s subject-matter expertise and personality to prospective clients,...
You may have noticed that Page 2 has a new website. Please take a look around and let us know what you think!
We have so much to say about the process of getting this new site up and running — from the planning and drafting to finding vendors, making edits and troubleshooting, and finally scheduling a launch — and we plan to share those insights soon. But today we want to focus on one aspect of the new site we are very excited...
It’s an all-too-common law firm scene: An award nomination is due, and three partners are simultaneously reviewing it. They make their own edits without seeing their colleagues’ changes, then share their version with the person responsible for reconciling the edits. We’ve all been there. Version control chaos may be unavoidable when you’re closing in on a deadline. But a few proactive steps can help marketers bring order to the chaos of the review process. Streamline the...
Your firm’s attorneys are already planning for 2023, but remember to take time to reflect on the year that was. Making time to celebrate the firm’s 2022 successes is a win for colleagues and clients alike.
Capturing everything the firm accomplished in the past year creates an opportunity for leaders to acknowledge key accomplishments and thank everyone for their contributions to the firm — which can boost morale. Making that year-end roundup...
The good news — corporate general counsel want to hear from you. The bad news? If your firm is like most law firms, you’re sending them content that is not very useful to them. What they value is strategic insight. But often they just get more information — during an era of information overload. A press release announcing your firm’s new hire or award from Best Lawyers does not help them do their job better. Clients and prospects want substantive, actionable material. This is...