Insights

While the legal profession has always prized the written word, firms need to think beyond articles and white papers when it comes to marketing their services. Buyers of legal services, whether they are everyday consumers or sophisticated in-house attorneys, are drowning in a sea of content they don’t have enough time to digest. Scrolling through a well-written thought leadership article is still a great way for a prospective client to learn about an attorney’s subject-matter expertise....

Now that technology has made producing and distributing podcasts cheap and easy, it must be said that we are truly living in the golden age of audio content. No matter what you’re into, there’s a podcast produced by fellow enthusiasts looking to share ideas and create community.

Podcasts are an especially great fit for the legal field. How should they factor into your PR plans?

• Lawyers should listen to podcasts because they provide a model for how to talk...

Attorneys have lots of questions about “thought leadership” - a buzzword making the rounds in legal marketing circles.  Fortunately, we have lots of answers.

Q: We hear the term “thought leadership” being used in conversations about marketing and business development. What does it really mean?

A: Essentially, it means being smart – and letting people know how smart you are.  But it’s “smart” in a very specific way.  When I...