Insights

As generative AI and other AI tools gain traction in our industry, law firms are exploring how to use them to streamline operations and boost productivity. We’ve been curious about how law schools are getting students practice ready with AI skills to meet their future employers’ needs. According to responses to this survey on how law schools are integrating AI technology...

We’ve been keeping an eye out for lists like this one to identify AI tools that might actually be useful to law firm marketers in their work. Whether you’re looking for assistance writing articles and bios, drafting social posts or creating videos or podcasts, these tools may make the task easier:

1. Perplexity: To fill in gaps...

Predictions on how generative AI will transform the legal profession abound. Uncertainty around this emerging technology is also a hot topic, especially for lawyers, whose training makes them (rightly!) skeptical of whether AI tools are trustworthy. Professionals across our industry are trying to...

At the LMA 2023 annual conference last spring, we heard a lot of buzz about an artificial intelligence app called Witty that could be the answer to the DEI challenges law firm marketers currently face. Yes, you read that correctly. And yes, we were confused too. Over the past few months, we’ve been keeping an eye on Witty and digging a little deeper into what the tool promises to do, how law firms and other companies are using it and what...

Even if you’re not familiar with the term “digital debt,” it likely affects how you work. It refers to the seemingly endless stream of digital communications — emails, video meetings, Slack threads, LinkedIn messages — that eat up our workdays. Being in digital debt is what happens to information professionals, including lawyers and marketers, when we’re too drained from coordinating and responding to communications to think or create. You know — do actual work! As a recent...