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Predictions on how generative AI will transform the legal profession abound. Uncertainty around this emerging technology is also a hot topic, especially for lawyers, whose training makes them (rightly!) skeptical of whether AI tools are trustworthy. Professionals across our industry are trying to...
At the LMA 2023 annual conference last spring, we heard a lot of buzz about an artificial intelligence app called Witty that could be the answer to the DEI challenges law firm marketers currently face. Yes, you read that correctly. And yes, we were confused too. Over the past few months, we’ve been keeping an eye on Witty and digging a little deeper into what the tool promises to do, how law firms and other companies are using it and what...
Even if you’re not familiar with the term “digital debt,” it likely affects how you work. It refers to the seemingly endless stream of digital communications — emails, video meetings, Slack threads, LinkedIn messages — that eat up our workdays. Being in digital debt is what happens to information professionals, including lawyers and marketers, when we’re too drained from coordinating and responding to communications to think or create. You know — do actual work! As a recent...
Making data-driven decisions helps firms with everything from identifying growth opportunities to winning cases. At least, that’s how data is supposed to help us. The reality is we’re drowning in data.
Like the mail: it just keeps coming in, day after day, and data overload leads to
The Alternative Legal Service Provider (ALSP) market is growing dramatically because many firms are turning to outside vendors to control costs, better meet demand, and get access to new technologies.