Insights

As professionals across industries have adjusted to communicating with clients and teams remotely, most of the “best-practices” articles have focused on how not to embarrass yourself on video calls. While all of us (especially that lawyer in Florida) can stand to brush up our video-conferencing skills, attorneys who must continue litigating ongoing cases face another,...

Most midsize and large firms with dedicated marketing staff embrace analytics to understand how prospective clients and recruits use the firm’s website. But that information doesn’t always filter through the rest of the firm. As a result, many attorneys do not understand how much information is already available to them, and how they might use it to shape their business development practices.

Google Analytics provides tools that can track and report on a website’s traffic and...

If one of your resolutions for 2019 is to make your firm known as the leader in a particular practice niche, building a microsite may be the best way to comprehensively communicate your group’s expertise and service offerings to the marketplace.

A microsite is a hyper-targeted website designed to function separately from your firm’s main website and is dedicated to one specific practice area, legal subject matter, initiative, or type of service. By focusing on the specific needs...