Category: Best Practices

How to Craft More Effective Client Alerts

September 25, 2023
Kelly McNees

Client alerts: Effective business development tool, or time-consuming project that delivers minimal value? As with most communication efforts, it depends — in this case, on how well you understand the purpose of alerts and what your audience needs and wants from them, and then how well your process produces alerts that meet those objectives. Based on some actual client alerts we’ve seen out in the wild lately, whoa nelly, is it time for a

Does Your Firm Have a Reputation Management Strategy?

August 28, 2023
page2comm

To be effective, reputation management needs to be proactive, not just reactive. That means your law firm has to do more than just defend itself after being criticized online. Anticipating areas where you may be vulnerable and implementing systems to catch problems before they start will help you control the narrative about your organization. Without a strategy in place, your firm could unwittingly find itself struggling to manage a crisis that could have been...

Find Your Practice Niche and Secure Your Position with PR

August 14, 2023
page2comm

Law school students often hear the same career advice: Go a to a top law school, get a clerkship, and land a job with a big law firm, says legal tech influencer Alex Su. Yet Su believes a successful career in law is more about choosing “a place that’s aligned with your superpowers.” He emphasizes the importance of finding your niche, whether it’s a specialized practice area or a specific industry. Once lawyers...

Are You Carrying “Digital Debt”?

August 7, 2023
page2comm

Even if you’re not familiar with the term “digital debt,” it likely affects how you work. It refers to the seemingly endless stream of digital communications — emails, video meetings, Slack threads, LinkedIn messages — that eat up our workdays. Being in digital debt is what happens to information professionals, including lawyers and marketers, when we’re too drained from coordinating and responding to communications to think or create. You know — do actual work! As a recent...

Guidelines for Writing About Disability

July 24, 2023
page2comm

National Disability Independence Day commemorates the Americans with Disabilities Act (ADA) being signed into law on July 26, 1990. In honor of the ADA anniversary this month, we’re sharing guidelines for writing about people with disabilities. Whether your firm is discussing policies and accommodations or communicating with clients, it’s important to use accurate and objective language to portray individuals with disabilities in a...