Insights

No matter how carefully you navigate the creation of press releases and emails to reporters, mistakes sometimes happen. Law firm PR professionals and marketers are human. Reporters are human. Eventually, each of us get a turn to experience the sinking feeling of seeing an error in print. But take heart — thoughtful action can minimize the damage and protect your relationship with the reporter. PR Daily...

To be effective, reputation management needs to be proactive, not just reactive. That means your law firm has to do more than just defend itself after being criticized online. Anticipating areas where you may be vulnerable and implementing systems to catch problems before they start will help you control the narrative about your organization. Without a strategy in place, your firm could unwittingly find itself struggling to manage a crisis that could have been...

Law firm leaders who are responsible for executing their firm’s strategic plan need to feel comfortable communicating with national, local and industry-specific reporters, but few people, no matter how bright or accomplished, are born knowing how to do this effectively. When you see a lawyer successfully manage an interview or become a trusted source for a reporter, it’s usually because she or he has received media training. Media training comes in many shapes and sizes, and the best kind...

You may have noticed that Page 2 has a new website. Please take a look around and let us know what you think!

We have so much to say about the process of getting this new site up and running — from the planning and drafting to finding vendors, making edits and troubleshooting, and finally scheduling a launch — and we plan to share those insights soon. But today we want to focus on one aspect of the new site we are very excited...

A big part of our job is helping lawyers prepare to speak to legal media reporters about important trends in the industry. Sometimes those stories involve sensitive information that the reporters want and lawyers don’t want to give, or that lawyers are willing to speak cautiously about as long as their name isn’t printed in the story. The “rules of attribution” — the code journalists follow to tell readers where information in a news story comes from — allows sources to protect...