Insights

As campaign season heats up, journalists in legal and business media are looking for informed perspectives on what’s at stake. These interviews can be a great way to demonstrate thought leadership, but they’re also fraught with the possibility of alienating potential clients. How can you navigate media opportunities that will promote your practice without causing offense? Know who you’re talking to and why. If you haven’t heard of — or don’t trust — a...

It’s relatable to hear how overwhelmed journalists are: 50% receive more than 50 pitches each week. Marketers’ workdays are just as full as the reporters we’re hoping will cover our firms! It’s important to recognize how we can help make journalists’ jobs easier and, in turn, get our firms media coverage. According to a Cision survey,

Law firm leaders who are responsible for executing their firm’s strategic plan need to feel comfortable communicating with national, local and industry-specific reporters, but few people, no matter how bright or accomplished, are born knowing how to do this effectively. When you see a lawyer successfully manage an interview or become a trusted source for a reporter, it’s usually because she or he has received media training. Media training comes in many shapes and sizes, and the best kind...

You may have noticed that Page 2 has a new website. Please take a look around and let us know what you think!

We have so much to say about the process of getting this new site up and running — from the planning and drafting to finding vendors, making edits and troubleshooting, and finally scheduling a launch — and we plan to share those insights soon. But today we want to focus on one aspect of the new site we are very excited...

A big part of our job is helping lawyers prepare to speak to legal media reporters about important trends in the industry. Sometimes those stories involve sensitive information that the reporters want and lawyers don’t want to give, or that lawyers are willing to speak cautiously about as long as their name isn’t printed in the story. The “rules of attribution” — the code journalists follow to tell readers where information in a news story comes from — allows sources to protect...