Category: Media Relations

Why the Most Powerful Forces in Legal Media Might Be Right Down the Street

January 27, 2020
page2comm

When you specialize in helping law firms with media relations, you quickly learn that while every attorney would kill to be the subject of a feature in the Wall Street Journal, a media win like that is a once-in-a-career unicorn. If it happens, you thank your lucky stars, but you can’t build a publicity plan around it.

In every local market, however, there is an influential outlet law firms care a lot about and may also...

Calling All Legal Reporters: Page 2 Can Help You Diversify Your Sources

January 6, 2020
page2comm

If you think about the lack of diversity in Big Law as a feedback loop — the partnership class consists mainly of white men, who recruit and mentor and promote other white men, who in turn do the same — then it’s possible to bring change by interrupting the loop. And that can happen in multiple ways. One important interruption that can change perception (which can impact decision-making) is to change the stories we tell and hear about the legal industry, and in particular to change...

Keeping up With Our Favorite Reporters

September 23, 2019
page2comm

The last few months have brought a lot of changes to personnel at Chicago’s most important legal publications, and we want to make sure our clients keep up with it all.

  • Roy Strom, formerly of American Law Media, is now with Bloomberg.

  • David Thomas has moved to ALM to fill Roy’s old job, leaving behind the Chicago Daily Law...

Calling All Law Reporters: We Can Help You Find More Diverse Expert Sources

February 26, 2019
page2comm
DEI

Are you a reporter looking to connect with a more diverse group of expert sources? You’ve come to the right place. As any journalist working in 2019 knows, one key to writing richer, more credible, and more nuanced stories is seeking out the voices of underrepresented people to provide information readers need. In working with our law firm leader clients, we encourage them to put forward the outstanding and high-potential women and people of color within their firms to provide technical...