Insights

As former journalists ourselves, we know what a privilege it is to have some of the most knowledgeable legal journalists in the country right here in our own backyard.

The pandemic continues to upend the daily life of the legal industry, but one constant is that visibility for law firms in the local media is essential in building a firm’s credibility with the local legal community. After all, that is where most lateral recruits and referral business come from.

This year,...

The work of law firm media relations has always been tricky. Connecting attorneys, many of whom are inclined to be reticent about their work, to reporters, many of whom are inclined to view silence as an admission of wrongdoing, is a fraught sort of matchmaking, even in the best of times.

Today, though, with lawyers working remotely and reporters facing furloughs and layoffs, it’s even harder to arrange the conversations that build “trusted source” relationships and get...

Where do your clients and prospects turn for trusted information on their industry? Which newsletters and trade journals do they receive? What commentary do they read?

We have been surprised to see how many attorneys struggle to answer these questions. Identifying the media diet of prospective clients produces important opportunities, such as:

Building common ground. Knowing which publications your prospects respect creates an opportunity for connection around...

As professionals across all industries head into week three of working in isolation (many of them while simultaneously caring for family members without the help of school, child care and other community support), they are battling twin challenges:

Fatigue: The first week we were fueled by pure adrenaline. The second, by incredulity that the whole thing was still going on. But now, like Phil Connors, Bill Murray’s character in the movie Groundhog Day,...

We always suspected that we worked with some of the smartest, most resourceful attorneys around. But as the extraordinary events of last week unfolded across the business community, our clients confirmed our hunch — and then some! Here are a few highlights of the subject-matter expertise and counsel our attorney clients shared in the media to assist the industries they serve: • Andrew Cripe, Chair of the Employment Advice group...