Insights

To be effective, reputation management needs to be proactive, not just reactive. That means your law firm has to do more than just defend itself after being criticized online. Anticipating areas where you may be vulnerable and implementing systems to catch problems before they start will help you control the narrative about your organization. Without a strategy in place, your firm could unwittingly find itself struggling to manage a crisis that could have been...

We are more than halfway through the first quarter of 2023, but the outlook — in the legal industry and across the broader economy — is still a bit hard to pin down. One way to try to understand what law firms may face in the remainder of the year is to glance back at 2022. Legal industry reports analyzing law firm performance last year can shed light on trends, but firm leaders should bear in mind that the past several years have been highly unusual, and a...

Succession planning has long been a sensitive issue in the legal industry, probably because it forces law firms to deal with topics they tend to avoid, such as “change” and “the future.” And because the building blocks of firm business are highly personal relationships, acknowledging that those relationships will one day need to transition and evolve can even feel threatening for the partners that currently hold them.

And yet...

News that a six-person marketing team left Cooley for Fried Frank recently made headlines — and raised eyebrows — because while it is not uncommon for a practice group to move to another firm to improve its platform or market position, it’s rare to see non-lawyer business...

National Hispanic Heritage Month — celebrated each year from September 15 to October 15 — honors the histories, cultures and contributions of American citizens whose ancestors came from Spain, Mexico, the Caribbean and Central and South America. As law firms post messages of support for Hispanic and Latinx communities this month, it’s important for them to reflect on whether their own internal structures are aligned with their external message of...