Category: Leadership

How PR Supports Succession Planning

February 27, 2023

Succession planning has long been a sensitive issue in the legal industry, probably because it forces law firms to deal with topics they tend to avoid, such as “change” and “the future.” And because the building blocks of firm business are highly personal relationships, acknowledging that those relationships will one day need to transition and evolve can even feel threatening for the partners that currently hold them.

And yet...

“I require all my outside counsel to have a diverse team.”

September 19, 2022

National Hispanic Heritage Month — celebrated each year from September 15 to October 15 — honors the histories, cultures and contributions of American citizens whose ancestors came from Spain, Mexico, the Caribbean and Central and South America. As law firms post messages of support for Hispanic and Latinx communities this month, it’s important for them to reflect on whether their own internal structures are aligned with their external message of...

Where We Stand

June 28, 2022

At Page 2, our mission is to help law firms communicate better. Like the firms we represent, we see our role as advocating for and amplifying the messages of our clients. So, in general, we keep our personal and political opinions separate from our work.

Today, however, we want to be very clear. When it comes to the basic human right of bodily autonomy, we are not neutral. We are a woman-owned business, an entity suddenly made vulnerable by the...