Insights

Stories of junior attorneys embarrassing themselves and their firms on social media have become a genre unto themselves in the past several years, and these gaffes serve as handy cautionary tales for firms training early-career attorneys to be cautious online.

While most of the attorneys using tools like TikTok to build their individual brands work for consumer-facing firms practicing in areas such as personal injury or family law,...

Law firm leaders who are responsible for executing their firm’s strategic plan need to feel comfortable communicating with national, local and industry-specific reporters, but few people, no matter how bright or accomplished, are born knowing how to do this effectively. When you see a lawyer successfully manage an interview or become a trusted source for a reporter, it’s usually because she or he has received media training. Media training comes in many shapes and sizes, and the best kind...

Succession planning has long been a sensitive issue in the legal industry, probably because it forces law firms to deal with topics they tend to avoid, such as “change” and “the future.” And because the building blocks of firm business are highly personal relationships, acknowledging that those relationships will one day need to transition and evolve can even feel threatening for the partners that currently hold them.

And yet...

You may have noticed that Page 2 has a new website. Please take a look around and let us know what you think!

We have so much to say about the process of getting this new site up and running — from the planning and drafting to finding vendors, making edits and troubleshooting, and finally scheduling a launch — and we plan to share those insights soon. But today we want to focus on one aspect of the new site we are very excited...

It’s an all-too-common law firm scene: An award nomination is due, and three partners are simultaneously reviewing it. They make their own edits without seeing their colleagues’ changes, then share their version with the person responsible for reconciling the edits. We’ve all been there. Version control chaos may be unavoidable when you’re closing in on a deadline. But a few proactive steps can help marketers bring order to the chaos of the review process. Streamline the...