Category: Best Practices

Find Your Practice Niche and Secure Your Position with PR

August 14, 2023
page2comm

Law school students often hear the same career advice: Go a to a top law school, get a clerkship, and land a job with a big law firm, says legal tech influencer Alex Su. Yet Su believes a successful career in law is more about choosing “a place that’s aligned with your superpowers.” He emphasizes the importance of finding your niche, whether it’s a specialized practice area or a specific industry. Once lawyers...

Are You Carrying “Digital Debt”?

August 7, 2023
page2comm

Even if you’re not familiar with the term “digital debt,” it likely affects how you work. It refers to the seemingly endless stream of digital communications — emails, video meetings, Slack threads, LinkedIn messages — that eat up our workdays. Being in digital debt is what happens to information professionals, including lawyers and marketers, when we’re too drained from coordinating and responding to communications to think or create. You know — do actual work! As a recent...

Guidelines for Writing About Disability

July 24, 2023
page2comm

Whether your firm is discussing policies and accommodations or communicating with clients, it’s important to use accurate and objective language to portray individuals with disabilities in a respectful way. Following these tips from the ADA National Network can help your firm foster a culture of inclusivity — internally and externally.

  1. When writing about...

How to Export Your LinkedIn Contacts

June 5, 2023
page2comm

As you’ve heard us say many times, LinkedIn has become a crucial platform for building your network and sharing expertise that can help clients and prospects understand the value you can deliver. Here's a quick reminder on a key best practice for this tool:

A National Law Review piece from last year explored in more...