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Attorneys can demonstrate “thought leadership” in many forms and forums, from interviews to panel discussions to well-crafted posts on social media. When they share insights informed by their experience and understanding of clients’ business challenges, attorneys can build their profile as a leading voice in their industry or practice.
The gold standard for thought leadership is securing an opportunity to publish a bylined article in a prominent and respected industry journal....
Many people avoid dealing with their LinkedIn profile because the work feels like a time suck. While it’s certainly true that you could devote hours per week to this tool, it is not necessary or very effective. We have zeroed in on our top five LinkedIn tips to show how spending just a few minutes per day on some key aspects of the site can really pay off in your efforts to stay connected to your network of colleagues, competitors, clients and prospects.
1) Take advantage of...
Demonstrating thought leadership in your area of expertise is one of the best ways to grow and promote your practice. Many times, when we think of someone showing thought leadership, we might think of a senior professor or high-profile consultant or CEO writing a lengthy article for a law review or the Harvard Business Journal. But thought leadership can come from people at many different phases of their careers and can manifest itself in many ways beyond academic articles. Thought...
Communications professionals and firm leaders are thinking carefully about how to continue their outreach to clients and prospects during this uncertain time. Our clients report feeling an intuitive human need to acknowledge the new reality, but they also want to carry on with business as usual to reassure their employees and clients. No one has yet devised a perfect formula for balancing those competing impulses, but we were inspired by a
Marketing and public relations specialists know that uncertainty is a big part of our work. We rely as much as we can on data to decide how to deploy our resources in ways that will make the biggest difference, but there’s often some amount of guesswork and unpredictability involved.
But do you know what is completely predictable? The importance of effective attorney bios. According to Greentarget’s State of Digital Survey, 90% of in-house counsel rely on attorney bios when...