Author: page2comm

Attorneys Who Quit Become Prospects

November 20, 2023
page2comm

A 2022 Leopard Solutions report shows — unsurprisingly — that women lawyers continue to leave Big Law for in-house jobs or positions with smaller firms. The reasons why are familiar: Essentially, the pressure at the largest firms to maximize billable hours incentivizes a type of work (crisis focused) and approach to work (reactive instead of proactive) that lead to unpredictable schedules and unsustainable demands. Firms that have failed to address...

Hispanic Heritage Month: What’s in a Name?

September 11, 2023
page2comm

Do you know why Hispanic Heritage Month starts in the middle of the month on Sept. 15? It’s when Guatemala, Honduras, El Salvador, Nicaragua and Costa Rica celebrate their national independence days. The date is also close to independence anniversaries for Mexico, Chile and Belize. The timing offers a hint as to why Hispanic Heritage Month’s name is controversial — the term “Hispanic” has a complicated history, and opinions...

Is It Time for a DEI Comms Refresher?

September 5, 2023
page2comm
DEI

The U.S. Supreme Court’s June 29 decision in Students for Fair Admissions, Inc. v. President and Fellows of Harvard College has without question changed the game for the use of affirmative action in college admissions. But what, if anything, does the decision mean for employers, such as law firms, who rely on diversity programs to recruit and retain employees from underrepresented groups? As many labor and employment lawyers

Does Your Firm Have a Reputation Management Strategy?

August 28, 2023
page2comm

To be effective, reputation management needs to be proactive, not just reactive. That means your law firm has to do more than just defend itself after being criticized online. Anticipating areas where you may be vulnerable and implementing systems to catch problems before they start will help you control the narrative about your organization. Without a strategy in place, your firm could unwittingly find itself struggling to manage a crisis that could have been...

Witty Is Not the Answer — or at Least Not the Only One

August 21, 2023
page2comm
DEI

At the LMA 2023 annual conference last spring, we heard a lot of buzz about an artificial intelligence app called Witty that could be the answer to the DEI challenges law firm marketers currently face. Yes, you read that correctly. And yes, we were confused too. Over the past few months, we’ve been keeping an eye on Witty and digging a little deeper into what the tool promises to do, how law firms and other companies are using it and what...