Author: page2comm

Vault Returns!

September 18, 2023
page2comm

For those lamenting the loss of Vault, we have good news: It’s back! The beloved — or, more accurately, grudgingly tolerated and beloved — law firm rankings have returned after a two-year hiatus. This week we’re looking at why Vault is so popular, and sharing how lawyers and law students use it to assess whether your firm is a fit. As a refresher, Vault vanished in 2021 (technically, it

Is It Time for a DEI Comms Refresher?

September 5, 2023
page2comm
DEI

The U.S. Supreme Court’s June 29 decision in Students for Fair Admissions, Inc. v. President and Fellows of Harvard College has without question changed the game for the use of affirmative action in college admissions. But what, if anything, does the decision mean for employers, such as law firms, who rely on diversity programs to recruit and retain employees from underrepresented groups? As many labor and employment lawyers

Witty Is Not the Answer — or at Least Not the Only One

August 21, 2023
page2comm
DEI

At the LMA 2023 annual conference last spring, we heard a lot of buzz about an artificial intelligence app called Witty that could be the answer to the DEI challenges law firm marketers currently face. Yes, you read that correctly. And yes, we were confused too. Over the past few months, we’ve been keeping an eye on Witty and digging a little deeper into what the tool promises to do, how law firms and other companies are using it and what...

Congratulations to Deb Pickett, a PR Daily Top Woman in Marketing!

August 17, 2023
page2comm

Our very own Deb Pickett has been recognized among the Top Women in Marketing by PR Daily, an annual award spotlighting "dynamic do-ers, leaders, visionaries, rising stars" and others across marketing specialties and industries. Honorees will be celebrated October 26 at a luncheon in New York City. Congratulations, Deb!...

Find Your Practice Niche and Secure Your Position with PR

August 14, 2023
page2comm

Law school students often hear the same career advice: Go a to a top law school, get a clerkship, and land a job with a big law firm, says legal tech influencer Alex Su. Yet Su believes a successful career in law is more about choosing “a place that’s aligned with your superpowers.” He emphasizes the importance of finding your niche, whether it’s a specialized practice area or a specific industry. Once lawyers...