Author: page2comm

How PR Supports Succession Planning

February 27, 2023

Succession planning has long been a sensitive issue in the legal industry, probably because it forces law firms to deal with topics they tend to avoid, such as “change” and “the future.” And because the building blocks of firm business are highly personal relationships, acknowledging that those relationships will one day need to transition and evolve can even feel threatening for the partners that currently hold them.

And yet...

The Black History Preserved in National Parks

February 21, 2023

We often think of museums or libraries as the best place to learn about Black history and culture in America, but there is another place to learn these important stories — the national parks. In honor of Black History Month, you might consider visiting one of these three road-trip-worthy national parks to learn more about the Black struggle for...

Have You Seen Our New Resources Page?

February 15, 2023

You may have noticed that Page 2 has a new website. Please take a look around and let us know what you think!

We have so much to say about the process of getting this new site up and running — from the planning and drafting to finding vendors, making edits and troubleshooting, and finally scheduling a launch — and we plan to share those insights soon. But today we want to focus on one aspect of the new site we are very excited...

Bring Order to the Chaos of Version Control

February 13, 2023

It’s an all-too-common law firm scene: An award nomination is due, and three partners are simultaneously reviewing it. They make their own edits without seeing their colleagues’ changes, then share their version with the person responsible for reconciling the edits. We’ve all been there. Version control chaos may be unavoidable when you’re closing in on a deadline. But a few proactive steps can help marketers bring order to the chaos of the review process. Streamline the...