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While most of our inboxes are flooded daily with unwanted messages that go straight to the trash folder unopened, a well-crafted newsletter can stand out in an otherwise saturated inbox by providing relevant and helpful content to its readers. It’s also one of the cheapest and most efficient marketing tools out there. Why is having a newsletter important? Newsletters are a great way to showcase your firm’s subject-matter expertise and personality to prospective clients,...
Stories of junior attorneys embarrassing themselves and their firms on social media have become a genre unto themselves in the past several years, and these gaffes serve as handy cautionary tales for firms training early-career attorneys to be cautious online.
While most of the attorneys using tools like TikTok to build their individual brands work for consumer-facing firms practicing in areas such as personal injury or family law,...
First formally recognized by President Biden in 2021, Arab American Heritage Month has been celebrated by cultural leaders for decades. Law firms have the opportunity to recognize and commemorate the contributions of Arab Americans in the legal industry and beyond as part of their broader inclusion...
The Alternative Legal Service Provider (ALSP) market is growing dramatically because many firms are turning to outside vendors to control costs, better meet demand, and get access to new technologies.
Law firm leaders who are responsible for executing their firm’s strategic plan need to feel comfortable communicating with national, local and industry-specific reporters, but few people, no matter how bright or accomplished, are born knowing how to do this effectively. When you see a lawyer successfully manage an interview or become a trusted source for a reporter, it’s usually because she or he has received media training. Media training comes in many shapes and sizes, and the best kind...