Author: page2comm

Are Award Submissions Worth the Effort?

September 14, 2020
page2comm

Attorneys react to the subject of awards submissions in a few different ways.

At one end of the spectrum is an enthusiastic cohort of lawyers who are happy to throw their hats in the ring (and don’t mind doing the work on the nomination to get there). At the other end are the attorneys who would rather let their practices and reputations do the talking.

But there is a third group of attorneys somewhere in the middle who feel ambivalent. While they would be thrilled to win an...

What the Heck Is a LinkedIn Pod?

September 8, 2020
page2comm

Elsewhere on the blog, we’ve stressed the importance of social media during this period of limited networking and remote work. Tools such as LinkedIn help you stay connected and market your practice in a way that meets current and prospective clients where they are.

But attorneys who have built a strong LinkedIn profile and regularly share high-quality content know that it can be pretty demoralizing to craft the perfect post, only to have it sit unread, without a “like” or a...

Chicago Legal Media Roundup

August 24, 2020
page2comm

As former journalists ourselves, we know what a privilege it is to have some of the most knowledgeable legal journalists in the country right here in our own backyard.

The pandemic continues to upend the daily life of the legal industry, but one constant is that visibility for law firms in the local media is essential in building a firm’s credibility with the local legal community. After all, that is where most lateral recruits and referral business come from.

This year,...