Insights

But only if firms can seize it.

Global Finance and Investment Management Firm Buford Capital’s recent announcement of its Equity Project, a $50 million pool of capital earmarked for financing commercial litigation and arbitration matters with a woman-led counsel team, illuminates another source of pressure on top firms to make progress on equity....

“Disruption” is painfully overused, so let’s say that the watchword for law in 2018 is upheaval. Chicago law firms continued to react (or not) to the demand for change that came from both inside—their own lawyers—and out—their clients across the nation. On top of that, our region saw the continued development of work in the private tech market and in cannabis practice. And, of course, there was that September story that broke the internet, at least in Cook...

What it is and how you can use it to develop your business.

In October, Page 2 was fortunate to attend the Legal Marketing Association Northeast Chapter’s annual conference in Boston and hear a fabulous keynote address by Jonah Berger, a marketing professor at the Wharton School of Business and author of a bestselling book called Contagious: Why Things Catch On.

In his talk, Jonah told a story about a speakeasy in the East...

Consider broadening your definition of this dreaded word.

Successful attorneys often tell us they never market their practice because they don’t have to: work is coming in and they are doing just fine. Why should they have to be out networking, sponsoring golf outings, and handing out business cards?

We agree that unless you derive great joy from these activities (does anyone?), you should not feel the pressure to do them. Schmoozing is just one kind of marketing, and it...

How the job of communications professionals has changed in the age of rapid information.

The midterm elections offer some important lessons in how the job of communications professionals has changed in the age of rapid information. It’s safe to say that the traditional focus of our work—messaging—matters less and less. Indeed, the decisive factor in wins and losses up and down ballots across the country generally was not strategy at all.  It was...