What Is the Difference Between PR and Marketing?
It’s time to take another look at these categories.
We’ve noticed lately that many of the clients we serve in the legal field have a fuzzy idea about the difference between PR and marketing. Maybe that’s because these two disciplines collaborate on many projects and, in some firms, report to a single director, or because digital media has so radically changed the landscape of all kinds of communications over the last decade that it has muddied the waters. Whatever the reason,...