Insights

Throwing a bunch of things against the wall to see what sticks—if that’s your law firm’s experience of PR, you’re not working with a PR firm that specializes in the legal field and has a deep understanding of strategic communications.

So give us a call and we can change that. We will have a treasure trove of ideas for how you can position your attorneys to be thought leaders, trumpet your successes on important cases, and build your reputation as the top choice...

Many PR professionals operate under the assumption that when they contract directly with a law firm and not with the client, whatever they produce is considered attorney work product and therefore privileged. A recent piece in the O’Dwyer’s newsletter by Bill Huey of Strategic Communications, however, points out that court rulings on privilege for PR advice have come down on both sides of the issue and do not offer assurance that this work...

In our work with law firm leaders, we’ve learned that they recognize the power of PR to trumpet the firm’s achievements to members of the legal industry but often don’t understand how PR can and should function within the firm.

Public relations—engaging professionals to craft media strategy, facilitate thought leadership and brand management, and celebrate the accomplishments of attorneys—can be a powerful firm management tool when leaders understand how it is perceived and...

What do attorneys need in order to thrive? There are many answers to this question, but based on recent surveys of law students and practicing lawyers, a large portion of the legal community is not getting the things it needs to thrive, or even to maintain basic mental health. Substance abuse, anxiety and depression, and suicide are much more common in lawyers than in the general population, and the 

Most law firms tend to view their reputation through the narrow lens of expertise; that is, if a firm provides its clients with excellent, reliable counsel on the matters that affect the client’s bottom line, that firm can rest assured that the relationship is secure. Whatever else may be happening—or not happening—within the firm’s walls is irrelevant.

Maybe that was true in the past, but these days big corporations, firms’ most desired clients, are exquisitely tuned in to...