Insights

Where do your clients and prospects turn for trusted information on their industry? Which newsletters and trade journals do they receive? What commentary do they read?

We have been surprised to see how many attorneys struggle to answer these questions. Identifying the media diet of prospective clients produces important opportunities, such as:

Building common ground. Knowing which publications your prospects respect creates an opportunity for connection around...

Even as some law firms are beginning to return to the office for important meetings and court proceedings that must be conducted in person, many attorneys and the corporate clients they serve are continuing to work remotely. Certainly we are many months away from a time where it would feel appropriate to invite a client or prospect to lunch.

Attorneys who have always conducted most of their networking through social activities may be feeling a bit lost as to how to stay connected to...

How important are the attorney bios on your firm website?

“Seventy-eight percent of in-house counsel rely on attorney bios when researching and hiring outside counsel.”

Seventy-eight percent! In fact, the only thing they rely on more than bios are personal recommendations. And yet firms continue to take a . . . shall we say unscientific approach to creating this content.

Not all...

Law firms who want to speak to their audience of peers and clients in intentional, thoughtful ways use a few tools to make sure their “voice” is consistent, and one of the most important is a style guide. A style guide collects all the decisions firm leaders have made over the years about language and punctuation conventions in a single place so that anyone writing on behalf of the firm can refer to them and ensure their communication is consistent with firm “style.” Your guide may...

Unsure what to do with your patriotic feelings this year? Why not support organizations working to make the American legal industry more equitable for lawyers of color.

The Diverse Attorney Pipeline Program aims to rectify the continued decline of underrepresented women of color in the legal profession by equipping women of color law students with intensive professional development, academic coaching, attorney and law student mentoring, and summer...