Insights

Gone (for now) are the days of meetings, conferences and networking events that we used to rely on for typical business development. Instead, social media tools like LinkedIn are more important than ever for keeping your name top of mind for the key stakeholders you want to reach. Crafting a complete LinkedIn profile will take some time and effort, but if marketing yourself is a priority, then this is an essential step in your personal business development plan. Fortunately, Page 2 can...

As professionals across industries have adjusted to communicating with clients and teams remotely, most of the “best-practices” articles have focused on how not to embarrass yourself on video calls. While all of us (especially that lawyer in Florida) can stand to brush up our video-conferencing skills, attorneys who must continue litigating ongoing cases face another,...

In a time when conferences, networking events and in-person pitches are out of the question, a law firm’s online presence — now the only channel for reaching its target market — is more important than ever. Wise firms invest in high-quality web design and marketing to create polished websites and social media accounts. But there is one pesky aspect of a firm’s life online that it cannot control: reviews. And one negative screed can haunt a law firm leader’s dreams. While it is...

Communications professionals and firm leaders are thinking carefully about how to continue their outreach to clients and prospects during this uncertain time. Our clients report feeling an intuitive human need to acknowledge the new reality, but they also want to carry on with business as usual to reassure their employees and clients. No one has yet devised a perfect formula for balancing those competing impulses, but we were inspired by a

As professionals across all industries head into week three of working in isolation (many of them while simultaneously caring for family members without the help of school, child care and other community support), they are battling twin challenges:

Fatigue: The first week we were fueled by pure adrenaline. The second, by incredulity that the whole thing was still going on. But now, like Phil Connors, Bill Murray’s character in the movie Groundhog Day,...