Insights

“A lawyer shall not make a false or misleading communication about the lawyer or the lawyer’s services.”

Sounds simple enough, doesn't it? Don’t lie in your advertising and you won’t get into trouble. In practice, however, making sure you stay on the right side of this rule is a little more complicated. As firms look ahead to their marketing plans for 2020, this is an ideal time to review the ABA’s guidelines for advertising. At Page 2, we advise our clients to apply these...

On Bloomberg Law, our own Debra Pickett talks about the role of lateral hiring in law firm growth strategy and the need for firm leaders to get smarter about how they allocate PR resources. It’s important to promote both individual attorneys and the firm as a whole, Deb says, and in this piece she shows leaders how....

Ask any professional woman about navigating gender stereotypes and expectations in the workplace and she is likely to tell you a story about how she has been criticized for being “too aggressive,” “overprepared” or “demanding,” and yet when she adopts the “softer” traits traditionally associated with femininity, she is not taken seriously...

While the legal profession has always prized the written word, firms need to think beyond articles and white papers when it comes to marketing their services. Buyers of legal services, whether they are everyday consumers or sophisticated in-house attorneys, are drowning in a sea of content they don’t have enough time to digest. Scrolling through a well-written thought leadership article is still a great way for a prospective client to learn about an attorney’s subject-matter expertise....

There is so much consolidation in Chicago and other legal markets across the country that some small and mid-size firms that haven’t yet been gobbled up may believe it’s only a matter of time before they merge or get acquired. In many cases this path makes the most business sense for lawyers and their clients.

Other firms, however, resist this pressure, and remain determined to continue on independently. These underdogs face two...