Insights

Why do some law firms enter new markets with a bang while others never quite make it into orbit? Legal marketing friends attending this year's LMA24 conference won't want to miss Debra Pickett moderating a discussion on growth-minded communication with the marketing directors behind some of the legal industry's...

We’ve written about how learning to play golf and joining male peers on the course may help women advance their careers. If golf doesn’t feel like a fit, would you consider playing poker? Casino nights are popular at social and charity events, making poker games potential opportunities to interact with clients and prospects. And the...

As we all now know, many law firms that embraced remote work during the pandemic and then made unsuccessful attempts to gently coax their employees back to in-person work are now instituting return-to-office (RTO) “mandates with teeth.”

Firm lawyers often find these mandates mystifying because...

Love it or hate it, public speaking is a need-to-have skill in the legal profession. Presenting at client events, CLE seminars, and industry conferences is key to effective business development and marketing. It’s a skill that comes easier to some — we’re looking at you, extroverts! — than others. (Don’t worry, introverts, we’re not looking at you!) But anyone can develop and master public speaking. First, a pro tip if you genuinely dislike public speaking: Untangle your social...

The concept of “inclusion” often gets flattened into a shorthand for things like the language firms use around gender or sponsoring firm events that do not take place at country clubs — both very important considerations, by the way — but true inclusion means so much more. The time of year is a good time to revisit this striking